Extraordinary Synergy: Measuring the Unmeasurable

Dr. KG Hairong Gui

Extraordinary Synergy is grounded in Dr. KG Hairong Gui’s groundbreaking MBA/Ph.D. research on the value of Nike’s retail operations and their impact across the broader enterprise. Originally developed as an academic dissertation, her work has been transformed into a practical “plug-and-valuate” valuation model that can apply across industries.

Endorsed by senior leaders and academics associated with Nike, Dr. Gui’s research is recognized for bridging intuition and analytics. Philip Knight, Co-founder and Chairman Emeritus of Nike, notes that while Nike did not formally adopt her methodology, her analysis merits serious consideration by anyone studying the industry. Former Nike executives Tim Hershey and Charlie Wadsworth further highlight her ability to objectively quantify decision-making that has traditionally relied on instinct.

At the core of the book is Dr. Gui’s Synergistic Option Model (SOM), praised by Professors William Bloom and Thomas Gillpatrick as an innovative extension of the Black-Scholes model. SOM provides leaders with a rigorous framework to evaluate high-risk, high-reward investments once considered unquantifiable, making this book essential reading for executives, investors, and scholars alike.